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Influencing toolsText version
Political influence seeks to change or retain the status quo in society. Political action can range from influencing one’s own environment to influencing international arenas.

Political influence is often considered as action aimed at public decision-making. The Parliament of Finland, a local council or the EU decides matters about which people wish to express their own opinion.

Traditional means of exerting influence include voting in elections, holding a position of responsibility in one’s place of residence or, for example, being active in a local residents association.

However, the idea of political influence needs to be considered in a much broader concept. Politics does not only mean participation in the public decision-making process. Personal choices and ways of life are also highly political. People feel they can influence through consumption and even investment decisions.

People feel the need to influence on very different matters of various sizes ranging from their own environment to global issues. Politics plays a part in deciding the location of the nearest health centre, the rate of fuel tax as well as in the rules of play of international trade.

Means of influence intertwined with each other

There are almost unlimited means of exerting influence. The subpages of this section feature some of the most common means of political influence.

The means of influence can be differentiated on the basis of what the focus of influence is and its scope, for instance as follows:

  • Everyday choices refers to political action focusing on one’s own environment. Decisions relating to consumption and the environment are typical examples of everyday politics.
  • Participation in public debate refers to means at the disposal of citizens to make their opinions felt through non-official channels. Such means include writing letters to the press, pamphlets or even songs that take a social stand.
  • Organisation into a group means that people get together and form a group, or more formally an organisation that promotes the aims shared by its members.
  • In this context, taking part in decision-making generally implies the formal means available to citizens to influence the public decision-making process, for example local authority and state decisions.


Very flexible boundaries

In reality, the boundaries between different means are very flexible. Writing a letter to a local newspaper can be considered both public debate and engagement in decision-making. The activity of a local residents association can be an effective exertion of local influence or a pleasant pastime where you can meet neighbours.

Politicising means different things to different people – not everyone considers consumer behaviour, for example, as being in any way “political”, but related rather to individual personal health and well-being.

Updated on October 12, 2006

Checklist: How to make a difference

Before taking any action, anyone trying to make a difference should perhaps consider the following points:

  • What is the principal objective of action?
    What do you want to influence, or what is the desired result? The more specific the objective, the easier it is to plan how to achieve it.
  • Who decides?
    Who decides on a matter or whose responsibility is it? How, where and when do decisions occur, in other words what is the decision-making process like? To exert influence on a matter already underway, a start needs to be made in good time and efforts focused on the right decision-makers.
  • How to act?
    How can I make my own voice heard? What is the best way at each stage to achieve the desired result? 
    More in democracy.fi: What is political engagement? Why do people get involved?